Delivery Reports
Track email performance with delivery reports — opens, clicks, bounces, and sending health.
Understanding delivery reports
Every newsletter you send is tracked. View reports by going to a sent post and opening the Analytics tab, or from your dashboard overview.
Key metrics
Delivered
Emails successfully delivered to inboxes.
Opened
Subscribers who opened your email (count and rate).
Clicked
Subscribers who clicked a link (count and rate).
Bounced
Emails that could not be delivered.
Per-subscriber activity
Drill down to see who opened, who clicked, and the delivery status of each subscriber. Use the search bar to look up a specific email.
Reading your metrics
| Metric | Good | Needs attention |
|---|---|---|
| Open rate | 20%+ | Below 15% |
| Click rate | 2%+ | Below 1% |
| Bounce rate | Below 2% | Above 5% |
Open rates are estimates. Some email clients block tracking, so actual opens may be higher.
Monitoring delivery health
- Bounce rates — High bounces mean invalid addresses. Remove them regularly.
- Spam complaints — Make sure you only email people who signed up.
- Delivery success — Aim for 95% or higher.
Improving delivery
- Clean your list — Remove inactive subscribers. A smaller engaged list performs better.
- Use double opt-in — Ensures valid addresses and real interest.
- Good subject lines — Avoid ALL CAPS, excessive punctuation, and clickbait.
- Be consistent — Send at a regular cadence.
- Custom sending domain — Improves deliverability. See Sending Domain.
Dashboard overview
Your dashboard shows aggregate email performance, top posts, and subscriber growth. Use the time range selector to view today, 7 days, 30 days, or 90 days.
Last updated Mar 2, 2026
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