Analytics & Reports

Where to find analytics

Open any post and switch to the Analytics tab to see how it performed — both as an email and on the blog. The dashboard home shows aggregate performance across recent sends.

Email metrics

For each campaign sent from a post:

Stats update in real time as events come in from the mail provider — there's no delay between an open and the count moving.

Multiple campaigns per post

If you've sent more than one campaign from the same post (for example, a primary send and a resend to non-openers), each campaign has its own row of metrics. Compare them side by side to see whether the resend recovered opens.

Per-subscriber activity

Drill into a campaign to see who opened, who clicked, and the delivery status of every recipient. Use search to look up an individual subscriber.

Performance summary

Each campaign gets a quick summary — Excellent, Good, Average, or Needs Improvement — based on its open and click rates relative to typical performance. Use it as a quick read; the underlying numbers are always there.

Reading your numbers

Blog analytics

For each published post, the Analytics tab also shows:

• Page views — Total page loads
• Unique visitors — Distinct visitors

Aggregate blog traffic and top posts are visible on the dashboard.

Account health

Sender reputation is tracked continuously. The Account Health card on Settings → Domain summarizes your bounce and complaint rates over the last 30 days:

• Healthy — No issues. Keep going.
• Warning — Bounce or complaint rate is elevated. Clean your list and review your acquisition sources.
• Critical — Sending is throttled or paused. Recovery is automatic as old sends age past the 30-day window — but you should fix the source of the problem.

Improving deliverability

• Clean your list — Remove inactive subscribers regularly. A smaller, engaged list outperforms a big quiet one.
• Use double opt-in — Confirms valid addresses and real intent.
• Avoid spammy patterns — ALL CAPS subjects, excessive punctuation, link-only emails, mismatched display vs. real URLs.
• Send consistently — A predictable cadence builds reputation.
• Use your own sending domain — Better deliverability than a shared domain. See Sending Domain.

Dashboard overview

The dashboard home shows aggregate email performance, top posts, and subscriber growth across the time range you select (today, 7 days, 30 days, 90 days).