Sending Newsletters

Your newsletter, your way

Write your post, choose your audience, and send. Nashra handles delivery, tracking, and reputation management behind the scenes.

Sending your first email

Choosing your audience

• All subscribers — Your entire list. Good for general updates.
• By tag — Only subscribers with a specific tag. Useful for targeted content.
• By segment — A custom segment based on subscriber properties or behavior.

Subject lines and preheaders

Subject line tips:

• Keep it under 50 characters
• Be clear about what the email contains
• Avoid clickbait — it hurts trust over time

Preheader tips:

• Expand on the subject line, don't repeat it
• Keep it under 100 characters

Author identity

Your author identity is the name and email that appear in the "From" field of your emails.

• Default identity — Set during onboarding. Uses a shared domain unless you connect your own.
• Custom domain identity — Send from your own domain (e.g., newsletter@yourdomain.com) for better deliverability. Requires a custom sending domain.
• Multiple identities — Create identities for different purposes and choose which to use for each email.
• Reply-to address — Optionally set a different reply-to email so responses go somewhere other than the sending address.

Manage identities from the email send dialog or see Author Identities for details.

Scheduling

Choose a future date and time in the send dialog. Nashra delivers it automatically.

Email and blog together

When you send a newsletter, you can also toggle Publish to website to make the same content live on your blog. Write once, publish twice.

Sending safeguards

Nashra includes built-in protections that work automatically:

• Bounce handling — Bouncing addresses are tracked and suppressed
• Delivery monitoring — Delivery rates are tracked so you can spot issues early
• Rate management — Emails are paced to protect your domain reputation