Sending Newsletters
Send email newsletters to your subscribers — choose your audience, run a test send, schedule, and manage multiple campaigns per post.
How sending works
In Nashra, every email send is a campaign, and a campaign is created from a post. One post can have multiple campaigns — you might send a newsletter on Monday, then resend to non-openers on Friday from the same content.
Nashra handles delivery, queuing, and reputation management behind the scenes.
Sending your first email
Write your post
Create a new post from the Posts page.
Click Send
Open the send dialog from the editor toolbar.
Set the subject line
Write a clear subject. Add a preheader — the preview text next to the subject in inboxes.
Choose your audience
All subscribers, or a specific saved segment. The recipient count updates live.
Pick a sending identity
Defaults to your workspace identity. You can pick a different one if you have multiple set up.
Send a test
Email yourself first. Check the subject, preheader, links, and images.
Send or schedule
Click Send or pick a date and time.
Choosing your audience
- All subscribers — Everyone who can receive email.
- A segment — A saved group based on tags, custom fields, behavior, or a smart segment template (Loyal Readers, Fresh Subscribers, etc.). See Subscribers.
Targeted sends to specific segments typically lead to higher open rates than blasting your entire list.
Subject lines and preheaders
Subject line tips:
- Keep it under 50 characters
- Be clear about what the email contains
- Avoid clickbait — it hurts trust over time
Preheader tips:
- Expand on the subject — don't repeat it
- Keep it under 100 characters
Sending identity
The "from" name and email recipients see. Nashra supports multiple identities per workspace so different people or different newsletters can have their own:
- Default workspace identity — Set during onboarding. Uses Nashra's shared sending domain unless you connect your own.
- Custom domain identity — Send from your own domain (e.g.,
newsletter@yourdomain.com) for better deliverability and branding. See Sending Domain. - Reply-to — Each identity can use a different reply-to address.
Manage identities from the email send dialog or in Settings → Domain.
Test sends
Always send a test before the real one. Tests:
- Don't count toward your monthly send quota
- Don't appear in analytics
- Render exactly as the real send will (including dynamic content and personalization)
Scheduling
Pick a future date and time in the send dialog. Nashra delivers it automatically in your workspace timezone.
To cancel a scheduled send, open the post, find the scheduled campaign, and click Cancel. The campaign returns to a draft state and the post is untouched.
Resending and multi-campaign sends
Once a post has been sent, you can create another campaign from the same post:
- Resend to non-openers — Send the post again with a fresh subject line to subscribers who didn't open the first one.
- Send to a different segment — Different audiences, same content.
- A/B test — Send two campaigns with different subject lines to small samples of your list.
Each campaign tracks its own opens, clicks, bounces, and complaints.
Email and blog together
In the send dialog, toggle Publish to website to make the post live on your blog at the same time. Write once, publish twice.
Removing Nashra branding
On paid plans, the small "Built with Nashra" footer can be hidden from outgoing emails. The toggle is on the send dialog and in Settings → Brand.
Sending safeguards
Nashra includes built-in protections:
- Bounce handling — Bouncing addresses are tracked and suppressed automatically.
- Complaint handling — If a subscriber marks your email as spam, they're suppressed and the complaint is logged.
- Delivery monitoring — Sender reputation is monitored continuously; see Account Health.
- Rate management — Emails are paced to protect your domain's reputation with inbox providers.
Last updated 3 weeks ago
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