Insights

One place for every number

Open Insights from the sidebar. It's the one analytics page in Nashra: your traffic, your subscribers, your email, and every post, landing page, resource, and Hub link, measured the same way side by side.

Every editor's Analytics button brings you here too, with that item's analytics already open — so there's no separate analytics page to hunt for per post or per page.

Insights has three tabs:

Picking a date range

The range selector sits at the top right: Today, Last 7 days, Last 30 days (the default), or Last 90 days. Every tab, and any item you open, follows it. Days are counted in your workspace's time zone, so "today" means your today.

On Free, Insights reads the last 30 days. Last 90 days stays in the list with a Pro badge; choosing it opens the plans page. Because the period before a 30-day view falls outside that window, Free compares against the period before on Today and Last 7 days, but not on Last 30 days. Pro, Business, and Enterprise, as well as the legacy Newsletter and Publisher plans, read every range.

Overview

The summary

At the top of the Overview, a short Summary reads the period for you in plain words: Your insights, summarised by Nashra AI. It speaks only to the numbers on the page beside it, and follows the date range you pick. It's the one AI read on Insights. An item's own analytics show its figures without one.

The headline chart

The headline numbers sit in a strip: Unique visitors, Views, and Subscribers. Click one to lift it onto a tile and re-plot the chart beneath in that metric. The chart runs open across the page, with no card around it.

On the traffic chart, the days you published a post are marked, so a spike sits right next to the post that caused it.

Reading the deltas

Nashra treats "how many people" and "how much traffic" as different kinds of numbers, and shows their change differently on purpose:

• Subscribers is a running total, so its badge is a net count — +42, −8, or No change. A percentage next to a total that only grows would misread a quiet week as a loss.
• Unique visitors and Views are flow metrics — traffic that happened in the period — so their badge is a percentage change against the prior period.

Flow-metric badges are deliberately quiet in two situations:

• Below a materiality threshold, the badge turns neutral (grey, no arrow) instead of alarming green or red. A small wiggle isn't a trend.
• With too small a sample, or no prior period to compare against, the badge disappears entirely rather than print a misleading swing off a tiny base.

If you don't see a delta next to a number, that's the design working as intended — not a bug.

What's working

Below the chart, up to three findings say what the numbers are telling you. Each one is a single headline, like Your busiest days were publishing days, with a button to the place that shows it:

• Publishing — when your busiest traffic days were the days you published.
• A standout — the post or page that most beat your usual, by open rate or by visitors. Click it to open its analytics.
• Sources — a site that brings a large share of your visitors, such as Instagram or Google.
• Subscribers — a form, page, or resource that brought most of your new subscribers.
• Email — the day and hour your readers open most.

These findings come from fixed rules, not AI, and each one only appears when the numbers clearly support it. A small sample stays silent — so on a quiet week you may see fewer findings, or none.

To ask anything else about your numbers, use the agent bar at the bottom of the page, like "What's driving my open rate?". See Your agent.

The rest of the Overview

• Your top content — the five items with the most visitors in the range. Click one to open its analytics, or View all to jump to the Content tab.
• Where visitors come from — your top traffic sources, shown by name and logo (Instagram, TikTok, Google, ChatGPT…) instead of raw domains. Visitors with no referrer show as Direct.
• Most-clicked Hub links — the links on your Hub people clicked most.
• Your email — the period's Delivered, Open rate, Click rate, Unsubscribes, and Bounces. It appears once you've sent in the range.

Content

The Content tab lists every post, landing page, resource, and your Hub in one table, each measured the same way: Visitors, Open rate, Click rate, and New subscribers. Posts show small web and email icons for where they went out. A dash means a number doesn't apply — a landing page has no open rate, for example.

• Filter with the chips: All, Posts, Landing pages, Resources, or Hub links.
• Sort by Newest (the default), Visitors, Open rate, Click rate, or New subscribers.
• Hub links switches the columns to Link clicks and Click rate, ranked by clicks.

An item is listed when something happened to it in the range — visitors, a send, or a signup — or when it was published in the range. A quiet month isn't a list of everything you've ever written.

Click any row to open its analytics in a drawer that slides in over the list, from the right (from the left in Arabic). On a phone, the table becomes a stack of cards and the drawer fills the screen.

Compared to your usual

A pill appears only when an item stands out against your own work — never against other creators:

Pills are grey. The arrow and the words say which way an item went. Only the charts use colour.

For emails, "usual" is the median open rate of your recent sends; for web-only items, it's the median visitors of the same kind of item. Anything within about 20% of your usual gets no pill at all, and nothing is compared until you have at least eight items to compare against.

Audience

• Subscribers — your total, the net change for the range, and a growth chart.
• Where new subscribers came from — two views of the same people:
  • By what they signed up through — the form, landing page, resource, post, or Hub that captured them, each with its share. Click a source to open your Audience list filtered to it.
  • By the site that sent them — Instagram, Google, and so on. This only counts visitors who accepted tracking on your public site, so it says how many that is (Known for 40 of 120), and it stays hidden until there are enough to split.
  • Visits from your shares — visitors who arrived through a link you posted from Share on social media, one row per platform and placement (an Instagram story, LinkedIn, X…), each visitor counted once. It reads the tag on the link, so a visit still counts when Instagram's in-app browser hides where it came from. A new subscriber whose first visit came through a share link counts under that platform in By the site that sent them, not as Direct.
• When they open your email — a day-by-time heatmap of opens from the last 30 days, headed by your Best time to send. The same timing powers the Recommended slot when you schedule a send.
• Where visitors are — your top countries, and the split between mobile, desktop, and tablet.

Each card appears only once there's something to show.

An item's analytics

Clicking any row, top-content item, or "What's working" finding opens that item's analytics in a drawer. You'll also land here from:

• The Analytics button in the post, landing page, resource, and Hub editors. It appears once the item is live — a draft has no visitors to show.
• View full report on a sent campaign.
• A post in a subscriber's activity history.

The item's link is shareable: copy the address bar and a teammate lands on the same item.

First look

The drawer opens fast, with the essentials:

• The title, its type, where it went out (Web, Email, or Web and email), and its date — with Open to view it live and Edit to jump to the editor.
• Two figures that fit the item. An emailed post shows its Open rate (with a pill saying how it compares to your usual) beside Visitors, or beside Click rate if it never went to the web. Landing pages, resources, and the Hub show Visitors and New subscribers.
• First 14 days, against your other posts — for a recent post published to the web, its first two weeks of visitors drawn over the range most of your launches fall in. It needs at least eight other recent posts to compare against.

Full report

Click Full report for everything else: the website report, the email report and its links, and any Poll or Ask answers. The drawer widens to fit. A campaign's View full report link opens with it showing.

A post that went out on both web and email splits the full report into Website and Email tabs.

Website

• Unique visitors and Pageviews as tabs over one chart, the same pattern as the Overview.
• A live online now count while people are reading.
• Bounce rate and Avg. session. Both show "—" under 5 unique visitors — too small a sample to mean anything.
• Sources, mapped to friendly names instead of raw domains.
• For your Hub, Top links — the links on it people clicked most.

Email

• Most-clicked links in this email — the top five links readers clicked.
• Sent, Opened, Clicked, and Unsubscribed, each with a count, and a rate where it applies.
• If the post was sent more than once, a campaign picker lists each send by date, newest marked latest. A resend to non-openers is its own post: the original's report shows Resent to non-openers with a View analytics link to it, and the resend's report names the post it resent.
• While a send is still going out, the numbers refresh every 10 seconds.

Poll and Ask answers

If a post has a Poll or Ask block, or a landing page has a Poll or Ask section, its answers sit at the top of the full report (on the Email tab when the post has both).

• Poll: the vote count, split into votes from the email and from the website, and each answer's share. An answer that adds a tag shows it. View in Audience opens your Audience list filtered to the readers who chose that answer. Close poll or Reopen poll works from here too. Clicks from email security scanners are left out, and the card says how many.
• Write back to them: each answer is a tag, so your next post can go to one group. Add the results to a new post starts that post for you.
• Ask: every answer with who wrote it and when. A name links to that subscriber. An answer signed with a typed email, not from a subscriber link, is marked so.

Per-variant results

If the campaign was an A/B test, an A/B Test card lists each subject line with its open rate, click rate, and number sent. It reads Running until Nashra picks a winner, then marks the winning variant. See Testing subject lines to set one up.

Delivery Reports

Every sent campaign has a Delivery Reports table — one row per recipient, showing whether the email was Delivered, Opened, and Clicked. For A/B tests, a Variant column shows which subject line each person got.

• Search by email to find one subscriber, and click an address to open their profile.
• Filter by status: Delivered, Failed, Bounced, Complained, Opened, Not opened, Clicked, or Not clicked. Only statuses with at least one recipient appear, each with its count.
• Customize to choose which columns show.
• Export CSV to download email, status, opened, and clicked for everyone on the send.

For an A/B test, the report fills in after the winner sends.

Who can see what

Everyone on your team can open Insights. An item's analytics drawer follows the same access as its editor: posts need Publishing access; landing pages, resources, and the Hub need Automations access. Full access and the workspace owner see everything. See Team & Roles.

Reading your numbers

The open-rate colors, and the bounce and complaint lines, are the ones Nashra itself uses to flag a send or your account.

Sending health

Bounce and complaint rates for your whole account live on Settings → Domains, not in Insights. A Sending health section appears there only when something needs attention — a warning when bounces or complaints run higher than usual, or Sending is paused when they've gone too far over the last 30 days. See Sending health.

Improving deliverability

• Clean your list — Remove inactive subscribers regularly. A smaller, engaged list outperforms a big quiet one.
• Use double opt-in — Confirms valid addresses and real intent.
• Avoid spammy patterns — ALL CAPS subjects, excessive punctuation, link-only emails, mismatched display vs. real URLs.
• Send consistently — A predictable cadence builds reputation.
• Use your own sending domain — Better deliverability than a shared domain. See Sending Domain.

"Would you recommend Nashra?"

Once you've been sending for a while — ten days after your third newsletter goes out — the workspace owner may see a small card at the top of Insights asking Would you recommend Nashra? Click Write a testimony to answer in your own words, or the × to hide it for good. Only the owner sees it, and it goes away once you answer or hide it.

What's next